Attends., based in Hannam-dong, Yongsan-gu, Seoul, is a South Korean womenswear brand founded in 2021 under the idea of being “inspired by the small moments of cuteness found in everyday life.”
As the brand has continuously reinterpreted its logo and graphics each season to visually convey the mood and emotions of each collection, this project focused not on a complete rebranding but on developing a logo and visual identity for a specific season. By refining the logo’s form and usage guidelines, the project aimed to clearly express both the brand’s flexible identity and the distinct atmosphere of the season.
To visualize Attends’ brand concept of “discovering overlooked moments of cuteness in everyday life,” the left stroke of the “tt” was removed and the remaining forms were connected into a continuous line, highlighting subtle details found in unexpected places. The final period was replaced with a copyright symbol, adding a distinctive finishing touch to the identity.
Client : Attends.
Year : 2024
Creative Direction : whywhy studio
Graphic Design : Yeoho Kim
Development: Yonggi Jeong