This project was developed as a concept proposal for BTS’s upcoming album and is presented as an unofficial concept that was ultimately not selected.
Through their distinctive storytelling, BTS have become global icons who have given voice to the youth of their generation. Having grown alongside a worldwide audience and established a strong musical foundation, they now begin a new chapter—one that moves toward their essence, grounded in a clear and unwavering identity.
The album title, SEVEN, STILL, represents the essence of the seven members encountered in their quietest state—beyond the dazzling accolades of records and achievements. Grounded in the enduring bond they have built with their fans, the album defines a new identity for BTS’s next leap forward through the reflections of seven individuals who remain in constant motion.
Building on their past records as a foundation for what comes next, the visual direction captures BTS’s deepening reflection as they move closer to their essence. By turning their gaze inward, the design centers on the identity of a collective that still defines and questions itself.
The lime background represents the artists’ self-sustaining energy, while the inward-curving trajectory symbolizes their reflection toward the essence. The white glow radiating from the title amid the stillness expresses the artists’ inherent vitality—one that has always existed, independent of any external staging.
Year : 2026
Creative Direction : whywhy studio
Graphic Design : whywhy studio