We designed a website for DSEL’s second full-length album, L7E3. To translate the album’s free-spirited energy and playful character into a digital experience, the website was conceived not simply as a place to listen to music, but as a space for play. Visual cues from billiard halls, along with their distinctive sense of tension and unpredictability, were developed into a design language and applied across the graphics, typography, and interactions, creating a distinctive digital experience unique to L7E3.
The billiard balls serve as both a key graphic motif of L7E3 and an interactive element throughout the website. Balls with different colors and numbers are freely arranged across the screen, responding to user clicks by colliding and scattering in different directions. Their unpredictable movement and constantly shifting composition introduce a sense of chance and play into an otherwise static digital space.
Client : dsel
Year : 2025
Creative Direction : whywhy studio
Design : Yeoho Kim
Develop: Yonggi Jeong
Motion Design: Seunghyeok Ban