THEO SPACE
THEO SPACE

Identity design for the interior studio “THEO SPACE.”

THEO SPACE is an interior design studio that explores the relationship between space and people through a balance of structure and flexibility. The order created by straight lines, the fluidity of curves, and the tension and harmony that emerge where these contrasting forms meet are defined as the core language of the brand. This language is consistently carried across the identity and spatial experience, combining clear structure with a flexible sense of flow to create THEO SPACE’s restrained yet dynamic approach to space.

The logotype reflects the brand’s dynamic nature, where space and people intersect. A combination of straight lines and curves visualizes the balance between structure and flexibility. The letters T, H, E, and A emphasize linear forms, while O, S, and C highlight curved forms. Centered around the intersecting P, the design creates a distinct sense of spatial rhythm and tension.

Client : TEHO SPACE
Year : 2024

Creative Direction : whywhy studio
Graphic Design : Yeoho Kim