Founded in Seoul on January, 2024, whywhy studio is a graphic design studio that builds clear and sustainable visual communication grounded in inquiry and critical thinking.

From branding for businesses to publication and graphic design for the cultural and entertainment sectors—and digital projects such as websites—
we work across various media and scales to research and propose new visual languages.

We carefully analyze each project’s goals and context to develop effective visual strategies that enable brands to communicate with clarity. Based on a consistent structure and tone, we go beyond surface-level aesthetics to deliver sustainable design solutions across diverse environments.Project proposals and collaboration inquiries are accepted via email. Please include details such as project scope, schedule, and budget, and we will get back to you after review.