GBH BRAND WEBSITE

branding, websites, 2025

We designed and developed the website for GBH, a lifestyle brand whose philosophy centers on “design faithful to basics.” Through a focus on function and essence, GBH continues to expand its own aesthetic language.

The website serves as the clearest expression of this philosophy—stripped of unnecessary ornamentation and designed with a singular focus on essentials.

A restrained color palette, clean typography, and compositions that embrace space collectively convey GBH’s pursuit of honest and understated beauty. To ensure the brand’s character remains consistent within the digital environment, the rhythm of interactions and transitions was crafted to feel calm and cohesive.

More than a simple showcase of products, the GBH website stands as an extended design language—a space where users can experience the brand’s attitude and sensibility in everyday life.