OBSESSION: Minimal to Maximal

posters, 2025 indigo print 594×841mm (A1)

The slogan highlights GBH’s design philosophy of “an obsession with fundamentals” and “a restrained aesthetic of form and function.” To visually express this concept, the composition centers on experimental typography placement and the use of objects with strong textural contrast. The typography employs a restrained monospaced typeface to maintain a minimal structure, while the arrangement of the text itself creates rhythm and tension. The copy running diagonally to the right—“An obsession with form and beauty–Minimal to Maximal”—is an experimental approach that treats text as an object within the space.