GBH X Ohouse Special Creator Package

branding, 2025

The GBH × Ohouse Special Creator Package Design reinterprets the unique identities of both brands within a shared space, translating the concept of “co-created aesthetics” into a cohesive visual language.

Beyond a simple collaboration, the project focuses on capturing the intersection where the moods and directions of the two brands converge. The package takes the form of a drawer-style box with a closing structure, designed so that the act of unboxing itself becomes an experience.

Its structure allows the brands to be reborn in a new context while preserving their core essence. Through the rhythm of typography, imagery, and composition, the design evokes the moment when a creator shares the brand experience with the audience.