bvcklash Website
branding, websites, 2025
design:
Yeoho Kim
client:
bvcklash
see also:
'bvcklash' is a culture collective founded by rapper Kundi Panda, rooted in hip-hop and consciously distancing itself from conventional industry structures to cultivate its own aesthetics and attitude.
The goal of this project was to extend bvcklash's “autonomous and raw identity” into the digital environment through a consistent visual language.
The website was designed not merely as a platform to present company, but as a medium to experience the energy and direction of bvcklash. Every visual element centers on a theme of “intensity with restraint” — expressed through a monochromatic palette, bold typography, and asymmetrical layouts that emphasize negative space, visually embodying the label’s independence and experimental spirit.