GBH 2025 Chuseok Holiday Gift Set

branding, 2025

The GBH Chuseok Gift Package represents a meeting point between the traditional meaning of the holiday and the brand’s refined aesthetic. Designed as more than just a gift, the package serves as a physical space that embodies GBH’s attitude and experience.

The exterior is crafted from high-density paper with a matte coating, enhanced by a subtle embossed texture that conveys a sense of sophistication from the moment it’s touched. A refined grid system guides the typographic and graphic composition — the brand logo, Chuseok greeting, and product details are arranged with minimal typefaces, allowing negative space to emphasize only the most essential information in a calm and deliberate manner.

This gift package acts as both a seasonal gesture and a tactile channel through which GBH’s materiality and sensibility can be directly experienced. Designed for the special occasion of Chuseok, it seamlessly translates the brand’s understated beauty and thoughtful detail into the form of a gift.