THEOSPACE
branding, 2024
design:
Yeoho Kim
client:
THEOSPACE
We developed the branding and identity design for THEO SPACE, a company that builds brand experiences through spatial composition and interior design.
The project focused on redefining the brand’s visual language and identity. The logotype was designed to reflect THEO SPACE’s dynamic nature—where space and people, function and form intersect. By combining lines and curves, the design visualizes the dual axes of structure and flexibility.
The color palette is rooted in calm, natural tones, allowing the tactile and spatial qualities of interior materials to extend seamlessly into the brand’s identity. The typographic system, structured within a balanced grid, ensures a consistent impression across all applications—from the logo to print and digital media.
Ultimately, this identity design expands the precision and structural beauty that THEO SPACE demonstrates in spatial design into every facet of its brand communication.